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Aston Barclay appointed as solus remarketing partner for Motor Dough

Posted 13 January 2022

The Barnsley-based, nationwide consumer car-buying company Motor Dough will be utilising Aston Barclay’s full range of digital channels to help them remarket their used stock back into the wholesale market.

The stock will include a wide range of vehicles, from budget through to prestige, with an initial target of 5,000 units per year making their way through Aston Barclay’s physical buyer attended sales.

Ben Bowers, Managing Director of Motor Dough said: “We’ve been trialing a host of remarketing partners over the last six months and have been impressed with Aston Barclay’s ability to convert our stock in a disruptive market. We find their targeted sales programme is well suited to matching buyers to our wide range of stock. Motor Dough is on a strong growth trajectory, and we were keen to find a partner that gives us the profile we need while being able to keep up with our growth. Picking Aston Barclay, therefore, was a logical choice for us.”

Martin Potter, Managing Director – Customer, Aston Barclay said: “I’ve been thrilled with how the trial has gone with Motor Dough, and am looking forward to their continued success in quickly selling their stock while achieving the strong prices we’ve achieved for all our vendors.”


Providing an instant and detailed view of your remarketing programme with channel management control and real-time reporting dashboards

Your control and report dashboard, a vehicle data repository allowing you to select from several disposal channels, that also gives you access to concise stock management and monitoring and the ability to view performance through our comprehensive reporting suite.


Our intuitive and configurable vehicle data and image capture solution providing insight driven market valuations

The innovative and intuitive appraisal app is a data collection tool including key vehicle images, specification data and current condition inspection criteria, also using leading market insight to produce accurate purchase prices.This enables effective multi-channel sales management and processes through Cascade.


Timed auction solution delivering a 24/7 marketplace offering live online bidding and Buy Now functionality

Dispose of your wholesale stock with this vehicle remarketing process that enables you to list stock 24/7, with full price management and flexibility facilitated by the Buy Now/ Reserve Price and Realtime Bid options. Giving you the control to sell stock anytime from anywhere.


Established Virtual Auction technology created to compliment your digital disposal strategy supported by physical auctioneer interaction

A digital virtual auction solution that enables users to list their vehicle stock from any location to our national automotive buyer base. We deliver the sequential bidding process in real time supported by one of our experienced auctioneer team. The Hybrid Auction option also offers the ability to offer both virtual and physical auction simultaneously.

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