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Aston Barclay appointed as Gates Ford’s exclusive new remarketing partner

Posted 6 January 2022

Aston Barclay is pleased to have been appointed as the exclusive remarketing partner for Gates Ford.

Gates Ford is a family-owned dealer group based in Essex, Hertfordshire and London selling new and used vehicles. They have been operating for over 100 years with six car dealership sites and three Transit van centres.

With this new partnership, Gates will be offering approximately 3,000 cars per year through the Chelmsford dealer sale on Wednesdays and 500 commercial vehicles through Aston Barclay’s dedicated LCV centre in Leeds on Thursdays.

James Dickinson – Director of Sales at Gates said: “We are looking forward to working with Aston Barclay. Their physical sales mean buyers can get a better understanding of the products we are offering.”

Martin Potter – Aston Barclay’s Managing Director - Customer said: “I’m delighted to welcome another new vendor to Aston Barclay’s lanes - we are continuing to reap the benefits of creating an omnichannel sales programme, that caters for all our buyers’ preferences. For our vendors, it means we are able to present a wider buyer base which in turn helps to drive first-time conversion rates.”

Gates will launch its remarketing through Aston Barclay on 12 January in Chelmsford and on 13 January in Leeds.


Providing an instant and detailed view of your remarketing programme with channel management control and real-time reporting dashboards

Your control and report dashboard, a vehicle data repository allowing you to select from several disposal channels, that also gives you access to concise stock management and monitoring and the ability to view performance through our comprehensive reporting suite.


Our intuitive and configurable vehicle data and image capture solution providing insight driven market valuations

The innovative and intuitive appraisal app is a data collection tool including key vehicle images, specification data and current condition inspection criteria, also using leading market insight to produce accurate purchase prices.This enables effective multi-channel sales management and processes through Cascade.


Timed auction solution delivering a 24/7 marketplace offering live online bidding and Buy Now functionality

Dispose of your wholesale stock with this vehicle remarketing process that enables you to list stock 24/7, with full price management and flexibility facilitated by the Buy Now/ Reserve Price and Realtime Bid options. Giving you the control to sell stock anytime from anywhere.


Established Virtual Auction technology created to compliment your digital disposal strategy supported by physical auctioneer interaction

A digital virtual auction solution that enables users to list their vehicle stock from any location to our national automotive buyer base. We deliver the sequential bidding process in real time supported by one of our experienced auctioneer team. The Hybrid Auction option also offers the ability to offer both virtual and physical auction simultaneously.

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