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John Banks Group extends Aston Barclay remarketing contract by a further two years

Posted 24 March 2021

John Banks Group has extended its six-year remarketing relationship with Aston Barclay by another two years through to 2023.

The East Anglian dealer group that represents Renault cars and commercials, Honda, Suzuki and Dacia in Ipswich, Bury St Edmunds and Cambridge directs all unwanted part exchanges to Aston Barclay Chelmsford.

Despite a turbulent 18 months of motor retailing John Banks has experienced excellent price and conversion rates through Aston Barclay’s programme of physical and online auctions.

“We’re really pleased to work with Aston Barclay for a further two years and continue to grow the relationship.

“The cross-section of cars and vans we remarket through Aston Barclay continues to perform well and the move to online digital sales was seamless in April 2020 so didn’t disrupt our remarketing activity,” said John Banks Group director, Mark Evans.

The John Banks Group typically has around 500 used cars, vans and motorcycles available for sale at any one time across its network.

“John Banks has generated a cross-section of used cars during lockdown in the sweet spot of £10,000. The group’s name is well respected across East Anglia which has further created interest from online buyers during lockdown,” commented Martin Potter, Aston Barclay’s MD – Customer.


Providing an instant and detailed view of your remarketing programme with channel management control and real-time reporting dashboards

Your control and report dashboard, a vehicle data repository allowing you to select from several disposal channels, that also gives you access to concise stock management and monitoring and the ability to view performance through our comprehensive reporting suite.


Our intuitive and configurable vehicle data and image capture solution providing insight driven market valuations

The innovative and intuitive appraisal app is a data collection tool including key vehicle images, specification data and current condition inspection criteria, also using leading market insight to produce accurate purchase prices.This enables effective multi-channel sales management and processes through Cascade.


Timed auction solution delivering a 24/7 marketplace offering live online bidding and Buy Now functionality

Dispose of your wholesale stock with this vehicle remarketing process that enables you to list stock 24/7, with full price management and flexibility facilitated by the Buy Now/ Reserve Price and Realtime Bid options. Giving you the control to sell stock anytime from anywhere.


Established Virtual Auction technology created to compliment your digital disposal strategy supported by physical auctioneer interaction

A digital virtual auction solution that enables users to list their vehicle stock from any location to our national automotive buyer base. We deliver the sequential bidding process in real time supported by one of our experienced auctioneer team. The Hybrid Auction option also offers the ability to offer both virtual and physical auction simultaneously.

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